Web site design, development, marketing, and maintenance.


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"I commend your Professional Services team on their talent and professionalism. Our budget is tight, and it is refreshing to find expert contractors who don't waste time. Not only was the job done right, it was done quickly" - Kevin Nolan, Woodbury Heights Fire Department

"I am new to the IT field and had no idea how to begin transferring domains, DNS, Web pages, etc. With the help of your technicians I was able to accomplish my objectives efficiently and with little stress. Thank you!" - Brandy Stenberg, Image Label

Marketing Services Continued

HTML Optimization

The second phase of SEO aims at making your web site search engine friendly. This phase is the most labor intensive as it involves making edits to the HTML of the web site. Having standards compliant, organized, and well-designed HTML will always improve ranking, and is highly recommended. There are particular conventions in web site creation that can help the site rank higher and achieve a higher click-through rate. These conventions can make the pages more readable and accessible, improving overall quality of the web site.

Before making any page edits, we will create a plan to drive targeted traffic to the web site. We do this by carefully choosing effective key-phrases that describe the content of the pages. These phrases must be common enough that search engine users will use them in a search, but not so common that the search terms are extremely diluted by hundreds of thousands of competing pages.

Maintenance Phase - Traffic / Rank Optimization, Web Site Analysis, and Consulting

The first two phases of Advanced Search Engine Optimization focus on the initial configuration of the web site. These configurations provide search engines the easiest way to find, index, and rank the web site. Just as important as the first two phases, the third phase concentrates on maintaining and further improving the sites search engine standing and overall traffic. We offer consultation services on referral links and analyzed reports. This information can be used to further enhance their web sites search engine optimization.

The final step of the maintenance phase is to analyze the results and provide recommendations and/or implementation of further enhancements to the optimization. To do this we return to the key phrases we chose at the beginning of the HTML Optimization phase to gauge the success of our phrases and improve them iteratively.

Conclusion

The Concentric Web Site Marketing Services packages offer the ability to market your web site throughout the Internet. Our packages offer the flexibility of choosing how basic or advanced a marketing campaign you wish to have. The Advanced Search Engine products can be ordered in stages.

Stage 1 – Web Site Indexing
Stage 2 – HTML Optimization
Stage 3 – Maintenance Phase

Please call 877-776-7781 today for a free consultation with one of our Professional Services team members.
Or Submit a Request and we will contact you.
Existing customers, please refer to Professional Services if you call into Customer Support.

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